HOURGLASS caution Extreme Lash Mascara

If anyone knows me, they can tell you that I'm a die-hard fan of the cosmetic brand Hourglass. I mean, how can you not be? Their packaging is sleek and luxurious, they consistently deliver innovative, science-based formulas, and they are committed to using only high performing indigents. On top of all of this, they vow to be 100% vegan by 2020. They literally check off everything on my beauty brand wishlist.


This past July, Hourglass started to post teasers on their Instagram page alluding to a new product launch. I was brimming with excitement while watching the beautifully, cryptic videos that hinted, in a not so subtle way, that whatever Hourglass was cooking up it was a game changer. Fortunately for me, I was invited to the launch party and didn't have to sit around playing the waiting game to see what all of the fuss was about. The party ended and I finally had the new, highly anticipated, product in my hands. I died! But, not the kind of I just witnessed Beyonce slay Coachella in-person death. It was more like the "bruh" I can't believe I was so excited for this, falling out of my seat kind of death. Hourglasses new product was a mascara. A MASCARA! (insert eye-roll)


Mascaras are notorious for being THE beauty product that consistently over promises and under delivers. Anyone who routinely uses them can attest to having at a minimum 2 to 3 different kinds, and maybe even a lash primer, in order to get the volume, thickness, and length we all desire from our lashes (Sigh).  I had to remember that Hourglass is renown for its innovation as I held the chic, gold mirrored, triangle-shaped tube in my hands that read "Caution Extreme Lash Mascara" on its side. I read Caution's claim to give you 400% more volume with one coat and immediately called a friend over to put this to the test.


With my friend by my side, I started doing what a makeup artist does. I gave her a full makeover, cracked open our new "Caution" mascara and applied the first coat to her lashes. I was SHOOK (Speechless/flabbergasted)! Hourglass definitely delivered on their promise to give lashes more volume but, they also managed to make my friends lashes a mile long and ultra black. Without exaggeration the results were dramatic. I don't know why I doubted Hourglass' ability to take the standard mascara and transform it into something jaw-dropping and refreshing but, I was elated to see that they had done it again.


The 4DAmplifier brush, which Hourglass defines as a combination of two brushes in one, made it extremely easy to get every single lash. Like, even the little baby hairs on the inner corner of your eye that no one dares to coat with mascara out of fear of getting mascara all over their nose. I was pleasantly surprised how lifted they looked after. The icing on the cake is that Caution is smudge proof, not tested on animals, and is formulated without; parabens, fragrance, gluten, sulfates, nanoparticles, phthalates, synthetic dyes, oils, silicone D5, GMOs. In my opinion, this mascara is hands-down a winner and could definitely replace the tiring two mascaras, lash primer, and lash curler routine.



Caution™ Extreme Lash Mascara $29.00 available at sephora.com & hourglasscosmetics.com

Article by 

- Dion Xu

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