After weeks and weeks of giving endless clues to fans by posting pastel colors on Instagram, Taylor Swift has finally started her new era of music, #TS7. All the clues from the past few weeks, which has included many pastel colors, butterflies, cats and dresses that we all wish we could own, Swift announced and released her new single all within a few hours on April 26th.
Her new single, which features Panic! At The Disco’s Brendon Urie, called ME! Is about embracing your individuality and not being ashamed of who you are. Clearly, the old new Taylor is dead as the Reputation era was much darker filled with snakes, clearly those fangs have been drained and filled with love, color and butterflies, more appealing right? The new upbeat song gets everyone in a good mood. This pop song is much different than her past songs, it’s actually one of the few, maybe even the only one where there’s no snarky jab at someone, it’s literally all about embracing who you are and owning it. It’s more fun and cheerful VS her 1989 single “Shake It Off.” “I think that with a pop song, we have the ability to get a melody stuck in people’s heads, and I want it to be one of that makes them feel better about themselves,” Swift told Robin Roberts about “ME!” With its overstated drums, horn flourishes, gooey sing-along chorus, that immediately will be stuck in your head for a week after your first listen.
“ME!” resembles that of Panic! At The Disco’s “High Hopes,” which is a testament to achieving dreams that has become one of the biggest hits of the past year. The new Swift single which featured Urie, brings his own theatrical abilities to it singing “You can’t spell awesome without me!” is a cute inspiring lyric.
Though Swift has had many images throughout her career, this new era she’s heading in is off to a colorful, inspiring start. Her snake era was interesting, let’s see how she pulls of butterflies.